Statistic analysis in market research

Course Code



28 hours (usually 4 days including breaks)


Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"


Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

Course Outline

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

Bookings, Prices and Enquiries

Private Classroom

From 8000EUR

Private Remote

From 7000EUR (12)

Public Classroom

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Course Discounts

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jBPM for Process Designers Αθήνα (Athens), Acropolis Mon, 2018-07-09 09:30 6300EUR / 7300EUR
Agile Software Testing Αθήνα (Athens), Acropolis Tue, 2018-08-14 09:30 2700EUR / 3300EUR
Git for Users Αθήνα (Athens), Acropolis Tue, 2018-10-02 09:30 1350EUR / 1750EUR
Lua Embedding Θεσσαλονίκη (Thessaloniki) Wed, 2018-11-14 09:30 2700EUR / 3300EUR

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